'MIRROR EDGE' COLLECTION
CHAPTER 2
01
ID #2 COLLECTION
COLLECTION LOOKBOOK
02
THE STREETWEAR CULTURE
03
01
ID #2 COLLECTION
We are people who believe in continuity, and as you have already seen...
One of our milestones is to pass you our story: from where it all began, through the creative process, all the way to the end result.
on the first collection of the ID series we have revealed for the first time who we are, our logo, and what way we intend to follow.
we let you a taste of our vision in black & white shirts, where it all began.
02
How it all started?
It was another night with our friends, and one of the designers shared a personal experience that had happened to him last night.
he told us he had a shirt he loved and he wanted to buy more shirts with the same cut but failed to find any. He said that he always wanted to go to the sewing shop, buy some fabrics, and make more shirts in the cuts that he all loves. This idea sparked something in all of us.
We wanted to take it to the next level.
03
THE STREETWEAR CULTURE
Definition: omission, a missing part, the omission of one or more words in a section of the text, and is marked by three dots [...]
We saw it in a different way and we decided to five the word a different angle.
Understanding what streetwear is,
where it comes from, and what it means to community insiders is essential to create and promote top-selling collections that are not only current but timelessly rule-breaking. Because of its community-based nature, streetwear influencers, editors, and stylists are a voice of respected authority and therefore make very valuable brand partners. Streetwear is a dynamic genre of fashion, open to creative brands sharing meaningful messages to the world through their designs."
